Product Marketing Manager (DTC / E-Commerce)
We're building the future of advertising and are looking for the minds to help us do it.
Darkroom’s Product Marketers work to deliver the right story, to the right audience, at the right moment. Essential to the success of our multi-service clients, Darkroom’s Product Marketers lead stakeholders across the organization to successfully position and launch our clients’ offerings, build cross-functional alignments across high-priority initiatives, and launch key campaigns that drive customer value, positive sentiment, and business success. The right candidate is someone who can refine Darkroom’s go-to-market (GTM) vision and support strategy, informed by industry trends and market insights. You also know or have a love for CPG, DTC e-commerce, and branding.
This role is a contract-to-hire position, with the opportunity to become a full-time, permanent job at the end of a trial period.
What you’ll do:
Build strong brand and product positionings, winning narratives, and integrated marketing strategy across Darkroom’s clients to ensure we’re delivering customer value and clear understanding
Drive go-to-market plans, working closely and cross-functionally with design, development (digital products), creative production, and growth marketing leaders and teams across the agency to determine effective launch strategy and communications sequencing for our clients
Partner with Operations and team leaders to ensure decisions, activities, and hand-offs are executed cleanly within matrixed project teams
Tackle complex challenges with a strategic mindset and thoughtful action plans to unlock marketing innovation and impact
Collaborate and advise clients on risk management procedures, implementation timelines, and change management implications
From a team of one to many: Darkroom is looking to find its first Product Marketer. This individual will be the founding member of a team that Darkroom sees as key to its continued growth. This individual should be excited by the opportunity to set the vision and measures of success for this team.
Steer the ship: You’ll engage with brands during different stages of their business lifecycle, launching brands to market, or growing a client from $1M to tens of millions of dollars in revenue.
Make data-driven decisions: Fundamental to the role will be a thorough analysis of client businesses in order to identify and conceptualize monthly, quarterly, and annual growth KPIs.
Think critically: The ability to isolate and identify early growth obstacles will be pivotal in making high-level marketing recommendations and guiding the decision-making process on behalf of the client.
Think creatively: You’ll come up with omnichannel strategies and ad campaigns that push the envelope in each respective market/vertical that increases brand equity for clients.
Communicate effectively: Act as a high-level authority when it comes to strategic marketing decisions for each individual client. This necessitates meeting Darkroom’s standard of excellence in team meetings, client interactions, and presentations consistently.
Daily goal tracking to ensure teams are on the path to success: This includes clear communication on how current performance is tracking in relation to goals set out for the client—rationalizing deviation and course correcting, as early as possible, if necessary.
Collaborate internally: Work with each Darkroom internal team to set goals and objectives in order to meet customer’s marketing and business objectives.
Act proactively: Identifying client needs, addressing them, and connecting them to other Darkroom internal personnel, service offerings that may stimulate growth.
What you’ll need to be successful:
Bachelor's Degree or similar equivalent experience.
Minimum 4 years of experience as a high-performing marketer, launching and scaling consumer products, apps, or services for well-known consumer brands
Experience creating advertising campaigns and go-to-market strategies for a variety of clients and know how to use a combination of digital advertising, creative production, website design, and social media presence to grow via organic and paid media channels.
Strong mastery of internal marketing mechanics, terminology, and structure—including AOV, CAC, LTV—and digital acquisition terminology.
Organized and proficient in project management software such as ClickUp, Asana, or Trello.
Familiarity with e-commerce and digital marketing platforms—namely Facebook Ads Manager, Google Ads Suite, Google Analytics, Snapchat, TikTok, Klaviyo, Iterable, Pinterest, Twitch, Twitter, and Shopify.
Mastery of synthesizing insights and data trends from Supermetrics, Google Data Studio, and other data visualization software to build considered integrated strategy.
Firm understanding of the creative application of advertising on different social media platforms. Ability to recognize and conceptualize thoughtful creative strategies is a prerequisite of all Darkroom employees.
About Darkroom & Employee Benefits:
Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands. Our team has been responsible for generating hundreds of millions of dollars in market value for some of the most innovative brands in the world. A category leader in results-driven growth marketing, Darkroom’s success is attributed to our unique partnership model, purposefully built to launch brands to market and accelerate growth across direct-to-consumer. Our model is predicated on four major disciplines — Brand & Identity, Digital Products, Creative Production, and Growth Marketing – threaded by one cohesive, interdisciplinary team.
Taking the startup mindset to the agency space, the collective expertise of our team of entrepreneurs and senior digital marketers are deeply aware of the newest trends in e-commerce, development, and digital marketing. Our learned experience has allowed us to take clients (and internal ventures) from $0 to millions in revenue in just a few months. We work with game-changing brands: Verb Energy, Everytable, VYBES, Joybird, & Maaji – to name a few.
We're building the future of advertising and are looking for the minds to help us do it. We only seek out the best—from our clients to our people. Our team is our most sacred asset, and we offer highly competitive salaries and the following perks:
Darkweek, Unlimited Vacation Policy, and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to an unlimited vacation policy, our annual “Darkweek” full office closure, and 10 holidays throughout the year to keep you recharged and sharp.
Location, location, (or no) location: Office and work locations where the most talented people want to live. Employee hubs include Los Angeles, New York, Ukraine, and Albania (Commuter benefits in LA only). Remote work for certain jobs applicable.
Wellness: Company-sponsored medical, dental, and vision benefits with, so you can stay as healthy as can be.
Finances, growth, and retirement: After one year with Darkroom, we deliver a robust 401k program with company match, and a profit-sharing opportunity so we can help you save as the company grows.
Creativity at our core: in-house Los Angeles-based studio with some of the best creatives in the business.
Growth-oriented with endless opportunities: contribute to one of the fastest-growing advertising agencies in the United States.
Darkroom Labs: internal idea factory with no boundaries. Come up with ideas for new tools, technology, or products
Work on the best with the best: we are highly selective with who we work with– both clients and team members. Our business development process is characterized by finding “right-fit,” category-leading brands. We look for the people to match.