Digital Growth Strategist
We're building the future of advertising and are looking for the minds to help us do it.
Darkroom’s Digital Growth Strategists are half-entrepreneur, half-marketer.
Essential to the success of our multi-service clients, Darkroom Growth Strategists are the point authority on Darkroom growth engagements, setting the vision and strategy for our team of marketers, and serving as the CMO-level authority for our clients. The right candidate should be able to work with our brand & design, creative production, and growth marketing teams, coming up with the vision for growth and how each service interacts with each other. Additionally, they own campaign performance, setting monthly, quarterly, and annual KPIs for at-large Darkroom teams, and then guiding our clients to success in whichever way they see fit.
What you’ll do:
From a team of one to many: Darkroom is looking to find its first Digital Growth Strategist. This individual will be the founding member of a team that Darkroom sees as key to its continued growth. This individual should be excited by the opportunity to set the vision and measures of success for this team.
Steer the ship: You’ll engage with brands during different stages of their business lifecycle, launching brands to market, or growing a client from $1M to tens of millions of dollars in revenue.
Make data-driven decisions: Fundamental to the role will be a thorough analysis of client businesses in order to identify and conceptualize monthly, quarterly, and annual growth KPIs.
Think critically: The ability to isolate and identify early growth obstacles will be pivotal in making high-level marketing recommendations and guiding the decision-making process on behalf of the client.
Think creatively: You’ll come up with omnichannel strategies and ad campaigns that push the envelope in each respective market/vertical that increases brand equity for clients.
Communicate effectively: Act as the highest authority when it comes to strategic marketing decisions for each individual client. This necessitates meeting Darkroom’s standard of excellence in team meetings, client interactions, and presentations consistently.
Daily goal tracking to ensure teams are on the path to success: This includes clear communication on how current performance is tracking in relation to goals set out for the client—rationalizing deviation and course correcting, as early as possible, if necessary.
Collaborate internally: Work with each Darkroom internal team to set weekly goals and objectives in order to meet customer’s marketing and business objectives.
Act proactively: Identifying client needs, addressing them, and connecting them to other Darkroom internal personnel, service offerings that may stimulate growth.
What you’ll need to be successful:
Bachelor's Degree or similar equivalent experience.
You’ve created advertising campaigns and go-to-market strategies for a variety of clients and know how to use a combination of digital advertising, creative production, website design, and social media presence to grow via organic and paid media channels.
Strong mastery of internal marketing mechanics, terminology, and structure—including AOV, CAC, LTV—and digital acquisition terminology.
Minimum 4 years of experience at a direct-to-consumer brand or agency, operating within digital acquisition, retention marketing, growth strategy, or other similar fields.
Familiar and proficient in analyzing and reporting on financial performance. A firm understanding of income statements, P&L, and other direct-to-consumer financial models is highly desirable.
Familiarity with e-commerce and digital marketing platforms—namely Facebook Ads Manager, Google Ads Suite, Google Analytics, Snapchat, TikTok, Klaviyo, Iterable, Pinterest, Twitch, and Twitter.
Organized and proficient in project management software such as ClickUp, Asana, or Trello.
The ability to analyze and understand data trends, proficient in Supermetrics, Google Data Studio, and other similar data visualization software.
Firm understanding of the creative application of advertising on different social media platforms. Ability to recognize and conceptualize thoughtful creative strategies is a prerequisite of all Darkroom employees.
About Darkroom & Employee Benefits:
Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands. Our team has been responsible for generating hundreds of millions of dollars in market value for some of the most innovative brands in the world. A category leader in results-driven growth marketing, Darkroom’s success is attributed to our unique partnership model, purposefully built to launch brands to market and accelerate growth across direct-to-consumer. Our model is predicated on four major disciplines — Brand & Identity, Digital Products, Creative Production, and Growth Marketing – threaded by one cohesive, interdisciplinary team.
Taking the startup mindset to the agency space, the collective expertise of our team of entrepreneurs and senior digital marketers are deeply aware of the newest trends in e-commerce, development, and digital marketing. Our learned experience has allowed us to take clients (and internal ventures) from $0 to millions in revenue in just a few months. We work with game-changing brands: Verb Energy, Everytable, VYBES, Joybird, & Maaji – to name a few.
We're building the future of advertising and are looking for the minds to help us do it. We only seek out the best—from our clients to our people. Our team is our most sacred asset, and we offer highly competitive salaries and the following perks:
Darkweek, Unlimited Vacation Policy, and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to an unlimited vacation policy, our annual “Darkweek” full office closure, and 10 holidays throughout the year to keep you recharged and sharp.
Location, location, (or no) location: Office and work locations where the most talented people want to live. Employee hubs include Los Angeles, New York, Ukraine, and Albania (Commuter benefits in LA only). Remote work for certain jobs applicable.
Wellness: Company-sponsored medical, dental, and vision benefits with, so you can stay as healthy as can be.
Finances, growth, and retirement: After one year with Darkroom, we deliver a robust 401k program with company match, and a profit-sharing opportunity so we can help you save as the company grows.
Creativity at our core: in-house Los Angeles-based studio with some of the best creatives in the business.
Growth-oriented with endless opportunities: contribute to one of the fastest-growing advertising agencies in the United States.
Darkroom Labs: internal idea factory with no boundaries. Come up with ideas for new tools, technology, or products
Work on the best with the best: we are highly selective with who we work with– both clients and team members. Our business development process is characterized by finding “right-fit,” category-leading brands. We look for the people to match.