Influencer Marketing Manager

Los Angeles, CA

Influencer Marketing Manager

Brand + Identity

Darkroom is a digital growth agency building legendary e-commerce companies and digital experiences. We are a team of industry-leading marketers and best-in-class creatives building LA’s fastest-growing marketing agency. We are looking to add exceptional individuals to our Downtown LA-based team.

We are looking for an Influencer Marketing Manager to join our team. As Influencer Marketing Manager at Darkroom, your primary duty will be to work with clients and internal teams to ideate and build strategic influencer-driven campaigns, including identifying and recruiting the right talent to fulfill the program.

Your role will be vital for building a community of talented creators and influencers to generate incredible content for our clients and establishing long-term relationships with top creators.

Duties & Responsibilities

  • Oversee influencer campaigns to ensure timely execution of campaigns, talent deliverables, client communication and coordination of logistics based on talent contracts
  • Develop programs for influencers and creators across all internal verticals, from content co-creation to offline events, that support brand initiatives, objectives and KPIs
  • Strategically identify talent and influencers for brand campaigns and programs that maximize ROI and achieve campaign KPIs
  • Manage existing and develop new relationships within the digital influencer community (MCN's, Talent Agencies, Content Creators, Media Platforms, etc.)
  • Work cross-functionally and collaboratively within the Agency's different departments
  • Lead the negotiation and contracting of influencers with a strong knowledge in Federal Trade Commission Guidelines (FTC) and standard deal points
  • Diversify revenue streams by identifying influencer opportunities and developing go-to-market plans to expand into products, publishing, gaming, etc.
  • Communicate and evangelize creator network capabilities to internal and external partners at all levels
  • Provide best-in-class influencer counsel specific to brand target consumer and marketing
  • Lead the agency in maintaining an effective understanding of the ever-changing influencer landscape, tools, 3rd party vendors and trends
  • Oversee the creation of client-facing case studies and wrap-up reports after completing brand campaigns and activations, which include any relevant metrics

Requirements

  • Experience with direct client relations; which includes leading strategy, brainstorms, critical thinking, and problem solving
  • Proven leadership and management skills
  • Senior experience within an Influencer, Advertising, PR agency or in-house position
  • Proven track record in maintaining and expanding client business
  • Minimum 3+ years of experience in the digital media/influencer space required, particularly working with clients and developing business within a digital, public relations, or advertising/integrated marketing agency
  • Experience in leading local-to-global influencer activations through execution
  • Acutely aware of cultural and social platform nuances, payment and procurement policies, and management logistics
  • Experience in talent social analytics related to selection and evaluation
  • Strong negotiation skills
  • Strong writing skills and the ability to create social playbooks for clients and Influencers
  • Experience buying/managing talent/content in the digital space and interacting with brands, agencies, MCNs, influencers
  • Relevant experience across key social media properties including, but not limited to, Facebook, Twitter, YouTube, Pinterest, Instagram, blogs, etc.
  • Experience with and knowledge of short-form video platforms such as YouTube, Facebook, Instagram, TikTok, and Snapchat
  • Content distribution expertise spanning owned, earned, and paid digital channels
  • Sense of ownership and pride in performance and its impact on company success
  • Critical thinking and problem-solving skills
  • You thrive in ambiguity and love turning a messy situation into a well functioning operation
  • Team player
  • Good time-management skills
  • Excellent interpersonal and communication skills

Perks

  • Fun, fast-paced startup environment located in DTLA (with our own in-house studio) – We are currently WFH during COVID-19
  • Every role makes a difference - shape your own career path and company culture
  • International, motivated team with flat hierarchies
  • Attractive opportunities for growth

Why work at Darkroom:

  • Competitive salary based on experience level
  • Unlimited vacation days
  • Startup culture with a beautiful office (and a full in-house production studio)
  • Entrepreneurial encouragement to launch companies internally with revenue share structures
  • Health and commuter benefits
  • Top-notch clients