Email Marketing Manager

Darkroom is a digital growth agency building legendary e-commerce companies and digital experiences. We are a team of industry-leading marketers and best-in-class creatives building LA’s fastest-growing marketing agency. We are looking to add exceptional individuals to our Downtown LA-based team.

We are looking for a self-driven Email Marketing Manager to join our team. As an expert on the retention marketing team at Darkroom, your primary duty will be to develop and assist in handling large-scale email & SMS marketing campaigns from development to execution across a wide variety of industries throughout e-commerce (cannabis, CBD, fashion, consumer goods, and more). 

Our retention marketing team’s ultimate objective is to grow as a team and scale our client’s revenue by delivering personalized communications across multiple platforms.

Duties & Responsibilities:

Email Marketing

• Learn and understand each client’s unique brand voice so you can speak to their audiences in the most effective way possible.

• Brainstorm customer acquisition, campaign content, and segmentations independently or alongside other team members. 

• Optimize existing email automation with frequent multi-variant a/b testing of subject lines, time of send content, etc.

• Proof and QA campaigns to ensure a 100% error-free execution. 

SMS Marketing

• Utilize each clients’ email list to launch and grow SMS marketing.

• Establish targeting strategies based on segmented customer lifecycles.

• Optimize existing SMS automation with frequent multi-variant A/B testing of subject lines, time of send content, etc.

• Curate personalized SMS automation + campaigns that integrate seamlessly with ongoing email automation + campaigns.

Requirements: 

• BA or equivalent

• 1+ years in email marketing, SMS marketing, or background in e-commerce. 

• 1+ years of copywriting experience in an agency or freelancing environment.

• 1+ years of experience in handling your clients/accounts. 

• Excellent interpersonal and communication skills.

• Excellent copywriting skills. 

• Excellent taste and aesthetic skills.

• Excellent project management skills. 

• Highly creative and imaginative. 

• Adobe Photoshop experience is a plus. 

• Ready to take the initiative and find solutions when given little direction. 

• Understanding of digital marketing principles, specifically email marketing best practices. 

• Knowledge of Klaviyo and/or other email marketing automation tools like Mailchimp. 

• Knowledge of HTML and experience with WordPress a plus. 

• Proven track record of creating, implementing, and optimizing complex email programs to meet business goals. 

Perks:

• Fun, fast-paced startup environment located in DTLA (with our own in-house studio) – We are currently WFH during COVID-19

• Every role makes a difference - shape your own career path and company culture

• International, motivated team with flat hierarchies

• Attractive opportunities for growth

Why work at Darkroom:

• Competitive salary based on experience level

• Unlimited vacation days

• Startup culture with a beautiful office (and a full in-house production studio)

• Entrepreneurial encouragement to launch companies internally with revenue share structures

• Health and commuter benefits

• Top-notch clients