Email Marketing Manager

Los Angeles, CA

Darkroom is a digital growth agency building legendary e-commerce companies and digital experiences. We are a team of industry-leading marketers and best-in-class creatives building LA’s fastest-growing marketing agency. We are looking to add exceptional individuals to our Downtown LA-based team.

We are looking for a self-driven Email Marketing Manager to join our team. As an expert on the retention marketing team at Darkroom, your primary duty will be to develop and assist in handling large-scale email & SMS marketing campaigns from development to execution across a wide variety of industries throughout e-commerce (cannabis, CBD, fashion, consumer goods, and more). 

Our retention marketing team’s ultimate objective is to grow as a team and scale our client’s revenue by delivering personalized communications across multiple platforms.


Duties & Responsibilities:

Email Marketing

  • Learn and understand each client’s unique brand voice so you can speak to their audiences in the most effective way possible.
  • Brainstorm customer acquisition, campaign content, and segmentations independently or alongside other team members. 
  • Optimize existing email automation with frequent multi-variant a/b testing of subject lines, time of send content, etc.
  • Proof and QA campaigns to ensure a 100% error-free execution. 

SMS Marketing

  • Utilize each clients’ email list to launch and grow SMS marketing.
  • Establish targeting strategies based on segmented customer lifecycles.
  • Optimize existing SMS automation with frequent multi-variant A/B testing of subject lines, time of send content, etc.
  • Curate personalized SMS automation + campaigns that integrate seamlessly with ongoing email automation + campaigns.


Requirements: 

  • BA or equivalent
  • 1+ years in email marketing, SMS marketing, or background in e-commerce. 
  • 1+ years of copywriting experience in an agency or freelancing environment.
  • 1+ years of experience in handling your clients/accounts. 
  • Excellent interpersonal and communication skills.
  • Excellent copywriting skills. 
  • Excellent taste and aesthetic skills.
  • Excellent project management skills. 
  • Highly creative and imaginative. 
  • Adobe Photoshop experience is a plus. 
  • Ready to take the initiative and find solutions when given little direction. 
  • Understanding of digital marketing principles, specifically email marketing best practices. 
  • Knowledge of Klaviyo and/or other email marketing automation tools like Mailchimp. 
  • Knowledge of HTML and experience with WordPress a plus. 
  • Proven track record of creating, implementing, and optimizing complex email programs to meet business goals. 


Perks:

  • Fun, fast-paced startup environment located in DTLA (with our own in-house studio) – We are currently WFH during COVID-19
  • Every role makes a difference - shape your own career path and company culture
  • International, motivated team with flat hierarchies
  • Attractive opportunities for growth


Why work at Darkroom:

  • Competitive salary based on experience level
  • Unlimited vacation days
  • Startup culture with a beautiful office (and a full in-house production studio)
  • Entrepreneurial encouragement to launch companies internally with revenue share structures
  • Health and commuter benefits
  • Top-notch clients